The Lambert Experience was an initiative to talk about and showcase all the changes taking place at STL Lambert International Airport, from the renovations, to implementation of their 5 Year Strategic Plan.
As Creative Director, I helped shape the vision and then coordinated the organizational aspects of executing all material pieces. The photography shoots, website build, video, internal signage and all print collateral, with help from a great cast of characters. As Art Director I designed it. The copper roof icon thru my search to find one piece, one thing that could represent the essence of STL Lambert and was undeniably only this airport. With the roof being replaced at the time, I felt this glimmering, beautiful copper roof, one of Minoru Yamasaki's memorable architectural details was the perfect fit. This copper roof became the center piece of my design, and the red thread that weaves through all elements. Creation of graphic lock-ups, designing to hilight specifics of messaging and imagery (static and motion) with color and type treatments followed.
See the video on YOUTUBE: